Vanaf januari worden de nieuwtjes van 2021 langzamerhand bekend.
Steiff: Replica's and limited editions
Charlie Bears pluche collection
Götz Happy Kidz, Little Kidz and Hannah
Steiff: Child and baby collection
Charlie Bears Isabelle Collection
Sylvia Natterer: nieuwe poppen vanaf eind april
Steiff: soft cuddly friends
Charlie Bears secret collection
Steiff: Classic collection